Content
Compose from an idea, drafts render on the motor, approve each channel row, it publishes — and what happens after is measured here.
What the published work did
Pulled back from the platforms each piece was published on, joined to trials and customers through its tracking tag.
| Educational2 published | 8,180 | 7.6% | 8 trials | 3 customers |
| Weekly recap1 published | 4,120 | 6.4% | 3 trials | 1 customer |
| Product intro1 published | 2,180 | 4.4% | 1 trial | 0 customers |
Educational is your only format that converts — 3 of the 4 customers content produced.
Idea2
Hook: 5 no-shows/week ≈ one stylist's day. Use Ayla's math.
From insight: Creative fatigue on “Salon owners lookalike”
Waitlist angle; pairs with the churn-signal insight.
From insight: Churn signal: clinics keep asking for SMS reminders
Drafting1
6 slides drafted from brain dump; needs slide 3 rewrite.
Review1
2 generations · v2 selected
Approved1
Scheduled Mon Aug 10, 12:00
Posted4
Posted Aug 3
Posted Jul 31
Posted Jul 27
Posted Aug 4
From insight: Churn signal: clinics keep asking for SMS reminders
Instagram carousels and LinkedIn posts today. Every publication is measured; a channel we cannot read yet says so instead of showing a zero.